The Lego Provider History
The Profano company was founded in 1932 when Danish carpenter Ole Kirk Christiansen started making toys for a living. He fought to make ends meet in the absolute depths of the 1930s, but the smaller prototypes he had made of items like ironing panels and ladders had wonderful potential seeing that children’s toys. He named the business Seglar after two Danish key phrases, leg and godt, which means “play well. ”
In 1958, he developed the iconic lego brick with pipes inside which makes it interlock with other lego pieces. This revolutionary innovation changed distinguishly the company and allowed it to expand at an amazing pace.
By the 1960s, Profano had widened its foreign reach and began building toys below license in North America via an arrangement with luggage supplier Samsonite. The business also started off selling models with all the pieces https://lego-x.com/2019/10/03/lego-and-a-leading-position-of-vdr/ necessary to build a certain model, and introduced devoted themes including Space (with astronaut minifigures), Castle, Village (later has been renowned Lego City), and FabuLand.
In the 1970s, Lego had taken a dramatic step forward using its introduction of Lego numbers that got movable arms and legs. The company as well began using more plastic material and bringing out larger hinders for younger children, a brand called Duplo. In the eighties, Lego’s sales grew at a remarkable rate of ten percent annually, inspite of overall toy industry revenue growth reducing.
Today, Lego is a massive global firm with income of more than $5. 8 billion and one of the most coveted brands in the world, ranking number 1 on Brand Finance’s ‘Most Powerful Brand’ list in 2015. However it still feels less such as a ruthlessly commercial giant and even more like an outdated family friend.
